MADE-to-MARKET

Why MADE-to-MARKET


Specialists in Modern, Bicultural Marketing Communications  
 
You can count on our German-American marketing expertise.
We have extensive marketing experience in Austria, Germany, and the USA. In all these countries, we have worked in different industries, both on B2B and B2C accounts. With a pulse on the global industry, we understand the nuances of culture as well as we know the latest marketing trends in each region. And we use this combined knowledge to design promotion programs that work not only for each country, but for each target group involved as well.

You will benefit from our regional and bilateral synergies.
At MADE-to-MARKET, we believe in an integrated marketing communications approach. We focus on the quality of the assignment at hand, as well as on the overall synergy of a company's complete communications package.
For example, if an Austrian customer asks us to write a case study on a prominent US installation, we make sure to produce the story, place it prominently in the relevant local media, use reprints to enhance sales materials, and extract quotes for referrals. But this is only the beginning. We then distribute a shorter version of the case study as a press release to the Austrian/German media, post it on the company's website, and include it in the customer's newsletter - simultaneously promoting our customer's local and international image.

You get exactly what you need.
Whether you want to launch a comprehensive, multinational marketing campaign, need to create an English version of your website, or just produce some quick flyers for an upcoming event - MADE-to-MARKET is always the right choice for you. We apply our signature formula - a combination of professionalism, enthusiasm, and creativity -- to each project we tackle.

Depending on our customer's needs, we follow either a top-down or a bottom-up approach. In the first case, we offer global marketing programs that flexibly adapt to local needs. In the second, we produce regional solutions that fit seamlessly into a company's international marketing agenda. In both cases, we build a marketing core that has global and local relevance.

You get results - quickly and economically.
Our dedication to marketing quality, our multinational expertise, and our small company size translate into a number of benefits for you, beyond the success of your marketing program. With MADE-to-MARKET, you don't pay for any unnecessary overhead costs, your job does not get delayed by cumbersome, bureaucratic infrastructures, you don't waste time on multiple revisions. We get it right the first time around. And you receive customized marketing solutions, rapidly and cost-effectively.



services

Marketing Strategy
Market Research
Public Relations
Bi-Lingual Copywriting
Web Design & New Media
Marketing Collateral
Corporate Identity
Event Marketing
Trade Shows
Training

Articles and Presentations

Read some of Yvette Schwerdt's articles and industry presentations on German/American business and bilingual marketing communications. (In German)


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MADE-to-MARKET helps American companies do business in Germany, and German companies do business in the U.S. We offer German business translations, German website translations, German English marketing translations, search engine optimization (Suchmaschinen-Optimierung), search engine marketing (Suchmaschinen-Marketing), and other types of marketing services in Germany and America.
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